The Copywriter/Web Content Manager is expected to produce content for the Project’s web platform ( www.mjesnazajednica.ba). The Copywriter/Web Content Manager will help improve outreach and effectiveness of this communications channel with a strong writing style.
This consultancy will be undertaken under the supervision of the Project Manager and UNDP Communications Officer.
The Copywriter/Web Content Manager is expected to perform following tasks:
- Develop monthly plans for production of stories in close cooperation with the designate Project staff and deliver for approval of UNDP;
- Write up to 60 stories (stories and interviews for online publishing) featuring Project’s partners and achievements / impact (during the entire duration of the IC. Stories need to be developed in line with approved monthly plans and in close collaboration and cooperation with Project partners across 24 locations where project is being implemented);
- Review, proofread and if needed rewrite/modify content produced and uploaded on www.mjesnazajednica.ba by project partners (such as success stories, news features, videos and press releases, etc.) aiming to make content more appealing to targeted audiences and key messages are clearly communicated;
- When needed source and edit images, and optimize videos for web publishing;
- Submit all produced and edited materials to designate Project representatives for final quality control and approval, prior to publishing on www.mjesnazajednica.ba;
- Upload content produced within this consultancy to www.mjesnazajednica.ba, using site’s CMS;
- Work closely with project and external content developers, authors, copywriters and content editors to ensure content on the site is meeting needs of the Project;
- Regularly review content to identify gaps and redundancies in the site content;
- Alert UNDP designate staff of any content produced by partners which is either of lower quality and/or does not follow ensure clear communication of Project's goals, or UNDP's and the donor's values;
- Ensure produced content promotes key UNDP values as well as the donors’ values;
- Ensure that the donor is promoted in accordance with the Principal and Guidelines for External Communication of the project.
The content will be proposed to and approved by the MZ Project Manager and UNDP Communications Unit.
Deliverables/outputs
- Develop monthly work plan identifying planned stories for specific geographic area, in cooperation with the UNDP project staff; Submit monthly plans to UNDP for approval, before the 25th day of the month for the next month - Monthly, June 2018 – June 2019;
- Write up to 60 stories total, in line with the approved monthly plans and in cooperation with the designate Communications Officer - Continuous through engagement, June 2018 – June 2019;
- Review, proofread and if needed rewrite/modify content produced and uploaded on www.mjesnazajednica.ba by project partners - Continuous through engagement, June 2018 – June 2019;
- Alert UNDP designate staff of any content produced by partners which is either of lower quality and/or does not follow ensure clear communication of Project's goals, or UNDP's and the donor's values - Continuous through engagement June, 2018 – June 2019;
- Report on execution of monthly plans and activities to UNDP - monthly, June 2018 – June 2019.
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